16 Reasons why Maui, Hawaii Island should be your next Vacation spot
Maui’s Best-Kept Secrets
Aloha friends—Matt here! If Maui isn’t already on your bucket list, you need to bump it to the top. After (finally) exploring for myself, I can confidently say this island is so much more than pretty beaches and postcard-worthy palm trees. There’s all kinds of variety and culture… like local artists, lovely mom-and-pop snack shops and food trucks, insanely rugged valleys alive with interesting stories and so much history, and don’t forget about the sunsets that demand that you unplug and just soak it all in.
So, these are my can’t-miss, off-the-beaten-path Maui experiences, featuring some absolute treasures that Michael and I recently enjoyed (and just so many that you can’t skip)! Here we go, let me lead you down Maui’s lesser-trodden paths, with a focus on supporting fantastic small businesses, enjoying local eats, and soaking in a bit of that genuine aloha spirit.
Going Local and Finding Maui’s Best Small Businesses
One of the best ways to get into the heart of Maui is by supporting the local businesses that call the island home. There’s a warmth to these places that goes way beyond what you’ll find at a big resort shop.
1.Uʻi Gallery: Hawaiian Art That You’ll Want to Take Home
Our first stop was the Uʻi Gallery, presided over by the wildly talented Rachel Ray (no, not the Food Network one!). Her pieces are a deep and vibrant celebration of Maui itself. I was so drawn to the landscapes featured that they felt as alive as the real valleys and sea cliffs outside. If you’re into bringing a bit of the islands home with you, shop local here. Each purchase supports true local artistry, even if you can’t fit a painting in your suitcase (of course, shipping is available!). There’s local jewelry, prints, phone cases, postcards, and some great conversation.
2. Happy Opu: Snacks for the Soul (and Belly)
For some next-level snacks, Happy Opu is the move—this is the best manapua you can get on the island. These soft, steamed buns are filled with savory joy, like kahlua pork, okinawan sweet potato, ube, portuguese sausage, black sugar coconut, and so many more (depending on the day). You can’t forget the heaps of fresh-made mochi that you’ll probably crave after the trip. Their IG (@happyopumaui) is where I stalked our lunch, and wow, it was absolutely worth the stop! This place is loved by locals for a very good reason—so come hungry, and leave happier.
3. Maui Specialty Chocolate: Mochi & Mac Nuts Galore
Whenever someone mentions Maui treats, Maui Specialty Chocolate gets a gasp of admiration. Their fresh mochi is legendary, but don’t sleep on the chocolate-covered macadamia nuts or creative truffles. Grab some as souvenirs or gifts—if they make it back to your friends and family, then you have way more willpower than me!
4. Lunch at Tiffany’s Maui: Local Comfort, Family-Style
Tiffany’s Maui is that perfect blend of Maui comfort food and inventive recipes, within a relaxed welcoming dining room. We feasted on their Korean fried chicken (just do it), garlic noodles, and a refreshingly tangy kimchi fried rice. Follow them on IG (@tiffanysmaui) for daily inspo; in-person, the vibe is like that of a pure family neighborhood gem.
5. Ululani’s Shave Ice: It’s Iconic, For Good Reason
You can’t visit Maui without tasting the legendary Hawaiian shave ice, and Ululani’s is THE place. Intense flavors, fine snow, and toppings abound (I recommend lilikoi and coconut with a snowcap). Even if you think “shaved ice is just for kids,” trust me, you’re about to be humbled.
Venturing into Maui’s Natural & Cultural Heart
6. Native Intelligence: High Quality Goods Designed in Hawai‘i, Featuring Local Artists
Stop at Native Intelligence in Wailuku—a showcase of native Hawaiian-owned businesses and the work of dozens of local artisans. We picked up everything from handmade leis to jewelry and home goods. One of my favorite purchases is this beautiful collared shirt created by Honolulu-based clothing designer, David Shepherd. His designs reflect native Hawaiian culture and feature a variety of flora and fauna. They have become a fast staple in my closet back at home, and nearly every time I wear one out, I receive multiple compliments! Visit for ethical souvenirs, to support local art, and for a true sense of community spirit.
7. ʻĪao Valley State Monument: History, Landscape and Legend
This place is incredible! If you’ve ever imagined a green, misty, Jurassic Park landscape—ʻĪao Valley is like real-life magic. Start with the short paved trail to the lookout for views of the famous ʻĪao Needle, a 1,200-foot iconic spire. If you’re into Hawaiian history, you’ll geek out over this place: it was the site of the 1790 Battle of Kepaniwai, a huge clash that changed the islands forever. We caught a cultural talk by Kalani Peʻa (Grammy winner and all-around legend) and left feeling connected to Maui’s story in a way no museum could ever do. Visiting this monument is both a humbling and spiritual experience. It gave me a great appreciation to be able to witness the beauty of Maui.
8. Sunset with Trilogy Excursions: Unbeatable Views
Cap off the day with one of the most feel-good, inclusive experiences Maui can offer: a sunset cruise with Trilogy. These folks are old-school Maui (family-run since forever) and their catamarans are comfy, with crews who make everyone—gay, straight, introvert, group travelers—feel like you’re part of their `ohana. The food is plentiful, the drinks are flowing, and of course the sunsets are eye-melting (don’t stare directly into the sun… but yes, it’s gorgeous). And if you’re lucky, you’ll see whales or dolphins tagging along your journey.
Do not skip Sunset cruise with Trilogy Excursions, whether it’s for a date night, during a friends trip, or for some solo travel and self-love. Bring something warm for after the sun dips below the horizon—as it can get breezy out there on the water.
More Hidden Gems and Local Secrets
Beyond our own adventure, Maui is packed with lesser-known but unmissable gems. Here are a few more you should absolutely seek out:
9. The Monarch Collective, Makawao
A stylish boutique filled with locally made ceramics, jewelry, and textiles. The Monarch Collective is a treasure trove for unique, Hawaiian-crafted gifts; it’s way more fun than the usual touristy fare.
10. Paradise Now, Wailuku
Downtown Wailuku is buzzing—especially at Paradise Now, a color-soaked artist-run shop slinging prints, home goods, and clothing inspired by life on the island. It’s next to impossible to leave empty-handed.
11. LoveUp Boutique, Pā‘ia
For a little shopping therapy, LoveUp Boutique (perched above Café Des Amis in Pā‘ia) is a must for locally-picked consignment fashion and chic beachy looks, all at friendly prices.
12. Pa’iloa Black Sand Beach (Waiʻanapanapa State Park)
Maui’s beaches are famous, but Waiʻanapanapa State Park is special—a stretch of glittering black sand set against electric blue water. Arrive early or late to avoid crowds and really feel the power of the wild Hawaiian coastline.
13. Nakalele Blowhole & Dragon’s Teeth
On the north shore, marvel at the surreal Nakalele Blowhole, where ocean surges explode sky high (but stay a safe distance!). Nearby, Dragon’s Teeth is a wild puzzle of lava rock formations—the photos don’t do it justice.
14. Kula Lodge and Upcountry Maui
Drive upcountry for sweeping views and a quieter pace. Kula Lodge is perfect for a sunset meal, and you can stroll the Kula Botanical Gardens for a peaceful afternoon in tropical blooms.
15. Soley Aloha, Paia
Soley Aloha is an adorable spot on Hana Highway is brimming with Maui-made home goods, tees, and the famous “Aloha shapes” decal you’ll spot on almost every island car. Shopping here feels like being welcomed into the neighborhood.
16. Ocean Vodka Organic Farm and Distillery
A trip up to Ocean Vodka is a treat for adults—tour this family-run distillery, sample their spirits, and enjoy one of Maui’s best mountain views with a chilled drink in hand. Aloha yes please!
Support Local, Travel Deeper
Maui’s hidden gems are not just stops on the itinerary, they’re experiences that feel small and quite special, especially when you are supporting small businesses and local creators. As an island with a relatively small population, your support to local businesses goes a very long way. Family-run, full of stories, culturally rich–these businesses carry on the legacy of generations of Hawaiian culture. As a traveler visiting Maui for a short time, you’ll quickly learn and understand what a treasure this paradise on earth is, and you’ll also see how tourism can have both positive and negative effects on communities (through boosting the local economy, to habitat destruction, to so much more we could discuss). Eevery time I broke bread, collected a piece of art, or sipped a local-brewed starfruit sour at Mahalo Aleworks (if you're in Makawao, do go there!), I felt as though I was giving something back to the island that had given me so much.
My Musts for Non-Touristy Travelers
If you’re itching for real-deal Maui, my advice:
Wander on foot as much as possible—shops and bakeries pop up where you least expect.
Start conversations! Locals love to share favorite food trucks or secret hiking trails.
Respect local customs and always practice aloha—travel here is about relationship, not just recreation.
Don’t pack your days full; leave space for slow afternoons, happy surprises, and a nap by the sea.
If you want to plan a trip that feels like every detail is painstakingly designed, where your dollars go directly to new local dreams, and where you’ll return with incredible memories (and perhaps way too many snacks), Maui is your destination. There’s still Michael and I trading notes about the food, the culture and the sunsets — and maybe it’s time to book that flight and see it for yourself.
Until next time—aloha nui loa from me and Michael!
If Maui isn’t already on your bucket list, you need to bump it to the top. After (finally) exploring for myself, I can confidently say this island is so much more than pretty beaches and postcard-worthy palm trees. There are all kinds of variety and culture of Maui, Hawaii Island.